Fixture '23: The cloak of invisibility
The second-division Hawks will be well and truly off-Broadway in 2023 as the build continues almost exclusively on pay-TV with barely any prime-time gems
A few takeaways for the Hawks now that the the 2023 fixture has finally dropped.
1) Kayo is your friend
When you trade out three of your stars and continue peddling the line about wins and losses not being the no.1 KPI for 2023, then you are all but begging the AFL and especially its free-to-air broadcaster to ignore you in 2023.
Through the announced first 15 games of the season, the Hawks will feature on national, free-to-air TV on just three occasions - Essendon in round one, Geelong in round four and GWS the following week.
Otherwise it is all Fox Footy all the time.